What a Webflow site costs in Seattle

The number that matters is usually not the page count. It is how many distinct things have to be designed, built and maintained, and that is what the rest of this is about. I am based in Seattle and the rates are the same wherever your team works.

What I charge

A full build is a fixed price based on the agreed templates, functionality, content and migration requirements, with the scope and the delivery schedule confirmed before work begins.

Ongoing development is unlimited requests, one active at a time. Small, clearly scoped requests typically take two to three business days, and anything larger gets its own estimate.

Delivery time is separate from the booking queue, which is currently two to four weeks out.

Page count is only part of the estimate

The first thing most briefs lead with is how many pages. What decides more of the work is how many templates are hiding in those pages.

Forty pages built from three reusable layouts usually takes less development than forty distinct ones. Content preparation, migration, integrations and testing still affect the work either way, so I look at both the templates we have to build and the content going into them.

So the first thing I do on a call is count templates as well as pages. If you are collecting quotes from anyone else, ask which templates and content types the estimate includes.

The four things that move the number

How the content is structured. Turning repetition into collections is most of the value of a CMS, and planning the content model early is what avoids restructuring it later.

What has to connect. A site that has to create the right record in Salesforce, with campaign attribution intact, and say so when it does not, is a different job from one that stands alone. The scope has to include the validation, the error handling and the testing.

Who writes the words. Copy is the most common cause of a stalled project. Approved copy makes the schedule predictable; copy written as we go makes the writing timeline the project timeline.

Whether anything is being migrated. Moving a site off WordPress or Squarespace is a different job from building a new one, with its own export limits and redirect work, and it is usually underestimated by whoever has not opened the export file yet.

Why two quotes can be far apart

A $6,000 quote and a $40,000 quote for what sounds like the same site are usually pricing different jobs. Comparing the totals tells you nothing; comparing what each one includes tells you everything.

So the useful question is not which number is right. It is what each one excludes, and what would trigger a change in price. A fixed price that has not accounted for integrations is an opening position rather than a fixed price.

Does hiring locally change the price

No. My rates are the same for Seattle clients and for remote teams, because the work is the same work. What being in the same time zone buys is same-day answers and the option of an in-person kickoff.

A well-specified build with settled copy rarely needs either. A site being figured out as it goes, which is most of them, is where they earn their keep.

Want a number for your site?

Send the current site or the designs, and what needs to change. I will tell you whether the work looks like a small build, a larger system or ongoing development, and what I would expect it to cost.

Request an estimate

Builds from $5,000, ongoing development $2,500 a month, one-off work $90 an hour.