Gatsby to Webflow

Migrate from Gatsby to Webflow

Gatsby sites are often fast but hard for marketing teams to own. If every edit needs a developer, build and deploy, the website stops moving at the speed of the team writing it.

Start a project

A migration like this usually takes 3–4 weeks

Why people move

What changes when you move from Gatsby to Webflow.

What is being compared	Gatsby	Webflow
Build model	Gatsby Static build, plugins, GraphQL	Webflow Publish
Changing a page's structure	Gatsby Code, then a build and a deploy	Webflow Visually, inside the design system
Data sources	Gatsby Any number, joined in GraphQL at build time	Webflow One CMS, plus whatever the page calls at runtime The row that decides whether this is a migration at all. A frontend over four APIs is not a CMS move.
What you give up	Gatsby Full control of the output	Webflow Some of it Honest, and for a marketing site usually worth it.

Once you have decided

What actually migrates.

What you have	What happens	Why
Pages	Rebuild	React components do not transfer.
Markdown content	Move	Frontmatter maps into collection fields. The body is transformed into rich text Webflow accepts, and any custom component sitting inside it is handled on its own.
Headless CMS content	Depends	Entries move as data, which is the easy half. References, rich text and localization are mapped during the content model, and how much work that is depends on the model rather than on it having been a CMS.
GraphQL layer	Depends	Not rebuilt so much as removed. It existed to assemble several sources at build time, so where the content lands in Webflow it stops being needed, and where a source stays put it becomes an integration instead.
URLs and redirects	Reconfigure	Usually straightforward, since the paths were generated deliberately.

Before you budget it

Where this migration gets complicated.

01

The data layer may have several sources behind it

GraphQL in a Gatsby build often pulls from a CMS, a filesystem, an API and a spreadsheet at once. Every source needs its own answer, and some of them are not going into a Webflow collection.
02

Anything computed at build time has to happen somewhere else

Gatsby does work during the build: generating pages, transforming images, deriving fields. Webflow publishes rather than builds, so that work moves into the content or into a service.

How it runs

How the migration works.

01

Plan

What Gatsby is sourcing, generating and routing, and which of those responsibilities still need to exist afterward.
02

Build

React components become Webflow components, and anything the build was computing moves into the content or into a service.
03

Migrate

Content in, assets rehosted and checked against the source, and every address that changes given a rule pointing straight at its replacement.
04

Launch

Forms at the record, every template at three widths and every old address requested, all before anything is switched. Then typically 3–4 weeks from start to live, and a week of watching what the old addresses return.

What you are buying

What is included.

Design rebuild

Rebuilt directly against the existing site.
Responsive development

Desktop, tablet and mobile, built and checked.
CMS architecture

Collections and fields mapped before build.
Content migration

Migrated and checked against the source.
Asset migration

Collected, compressed and rehosted.
Forms and integrations

Tested through to the final record.
Redirects

Changed URLs mapped directly to replacements.
Metadata and canonicals

Preserved wherever possible.
Search footprint preservation

URLs inventoried before and checked after.
Pre-launch QA

Forms, templates and old URLs verified.
Post-launch support

One week of indexing and traffic checks included.

Search visibility can move during a migration. The goal is to preserve what search engines already understand, and to catch what changed quickly after launch.

Other migrations

Coming from somewhere else?

Reach out and see if we are a good fit.

Start a project

Currently booking two to four weeks out.