What a Webflow site costs in Seattle

My Webflow builds start at $5,000. Ongoing development is $2,500 a month, and one-off work is $90 an hour. I am based in Seattle and the rates are the same wherever your team works.

Below is what changes the scope, and how to read two quotes that are thousands apart.

What I charge

Three shapes, and the number is agreed before anything starts.

Full builds from $5,000. A fixed price based on the agreed templates, functionality, content and migration requirements. I confirm the scope and the delivery schedule before work begins.

Ongoing development at $2,500 a month. Unlimited requests, one active at a time. Small, clearly scoped requests typically take two to three business days; anything larger gets its own estimate. No minimum term, pause or cancel in any month.

$90 an hour for one-off work, for a fix or a small change that does not justify a monthly arrangement.

The rates page has what each includes. There is no discovery fee and no charge for the first call. Delivery time is separate from the booking queue, which is currently two to four weeks out.

Page count is only part of the estimate

The first thing most briefs lead with is how many pages. What decides more of the work is how many templates are hiding in those pages.

Forty pages built from three reusable layouts usually takes less development than forty distinct ones. Content preparation, migration, integrations and testing still affect the work either way, so I look at both the templates we have to build and the content going into them.

Illustrative example: two forty-page sites

Site A

Three layouts, reused across forty pages by a CMS collection.

Site B

Forty layouts, because every page was hand-adjusted over a decade.

Pages	40	40
Layouts to build	3	40

So the first thing I do on a call is count templates as well as pages. If you are collecting quotes from anyone else, ask which templates and content types the estimate includes.

The four things that move the number

How the content is structured. Turning repetition into collections is most of the value of a CMS. Planning the content model early avoids expensive restructuring later.

What has to connect. A marketing site that stands alone is one thing. A site that has to create the right record in Salesforce, with campaign attribution intact, and say so when it does not, is another. Integration scope has to include the validation, the error handling and the testing, not just the connecting.

Who writes the words. Copy is the most common cause of a stalled project. Approved copy reduces revisions and makes the schedule predictable; copy written as we go makes the writing timeline the project timeline.

Whether anything is being migrated. Moving a site off WordPress or Squarespace is a different job from building a new one, with its own export limits and redirect work. It is usually underestimated by whoever has not opened the export file yet.

Reading two quotes that are far apart

When you have a $6,000 quote and a $40,000 quote for what sounds like the same site, compare what each one includes:

• Design, copywriting and content entry
• Templates, CMS structure and migration
• Integrations, and what happens when one fails
• Accessibility and browser testing
• Revisions, handover and post-launch support
• Hosting, software subscriptions and other ongoing costs

Then ask what is excluded, and what would trigger a change in price. A fixed price that has not accounted for integrations is an opening position rather than a fixed price.

The two quotes usually buy different things rather than the same thing at different margins. An agency price covers a strategist, a designer, a developer and a project manager; a solo price covers one person doing all four. Both are legitimate, and which is worth it depends on the size of the program.

Does hiring locally change the price

My rates are the same for Seattle clients and for remote teams. The local benefit is shared Pacific time working hours and the option of an in-person kickoff, and whether that matters depends on how your team prefers to work.

A well-specified build with settled copy rarely needs it. A site being figured out as it goes, which is most of them, is where same-day answers earn their keep.

Want an estimate for your site?

Send your current URL, your goals and any designs or requirements you have. I will review the scope and recommend a full build, ongoing development or something smaller.

Request an estimate

Builds from $5,000, ongoing development $2,500 a month, one-off work $90 an hour.