Site performance

Sites that perform, not just sites that look good.

What I do to keep a site fast, and what I add so search engines, answer engines and AI agents can read it properly.

A slow site wastes the traffic you paid to acquire, usually for the same few reasons: oversized hero images, third-party scripts on every page, and animations that make the browser work harder than it needs to.

I build for performance from the start: optimized images, deferred scripts, clean markup, and lightweight interactions. The scores below are what that adds up to.

Increasingly the first visitor is not a person. It is an AI agent researching or summarizing your business for someone else. I include structured data and machine-readable signals as standard, so search engines, answer engines, and AI agents can understand and cite your site.

lighthouse.report

Performance

100

Accessibility

100

Best practices

100

SEO

2/2 Agentic browsing new in Lighthouse

The benchmarks every project is tested against before launch.

AEO and GEO

Built to be cited, not just crawled.

Four artefacts I ship as standard. Each one tells a different kind of machine what your business is and what it can do here.

Machine-readable by default AEO and GEO ready

llms.txt 01
```
# Gemin Pak
> Webflow Professional Partner

## Services
- Migrate to Webflow
```
Tells language models what your product is and which pages to cite, so you are quoted accurately instead of guessed at.
JSON-LD 02
```
{
  "@type": "ProfessionalService",
  "name": "Gemin Pak",
  "areaServed": "Worldwide"
}
```
Organization, Service, Person and Breadcrumb markup, so engines read structure rather than inferring it from your layout.
robots.txt 03
```
User-agent: GPTBot
User-agent: ClaudeBot
User-agent: PerplexityBot
Allow: /

Sitemap: /sitemap-index.xml
```
Every page discoverable, nothing wasted on crawl budget, and clear rules for which agents get access.
WebMCP 04
```
{
  "tools": [
    { "name": "book_call" },
    { "name": "get_pricing" }
  ]
}
```
Site actions exposed as tools an agent can actually call, like book a call or pull pricing, instead of guessing from the DOM. Still an emerging standard; I build for it now.

Reach out and see if we are a good fit.

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Currently booking two to four weeks out.