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Next.js to Webflow

Migrate from Next.js to Webflow

This move is usually about ownership. The marketing site sits beside the product code, so every headline change becomes a pull request, review and deploy. I move the marketing surface into Webflow while leaving the app where it belongs.

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A migration like this usually takes 3–4 weeks

Why people move

What changes when you move from Next.js to Webflow.

What is being compared Next.js Webflow
Who the site waits on Next.js Engineering, a review and a deploy Webflow Whoever wrote the copy Content editing is the separate question, and a Next.js site wired to a CMS answers it fine. Changing the structure is the part that waits on engineering, and it is the reason this migration happens at all.
Capability Next.js An application framework Webflow A marketing site, plus the services it calls Next.js wins on capability and always will. This is a trade, not an upgrade.
Server behavior Next.js Native to the application Webflow Kept elsewhere, and called when the page needs it
Where it belongs Next.js When the website genuinely shares product behavior Webflow When marketing sits in front of the product If the answer is genuinely the first one, this migration is the wrong move and no rate makes it right.

Once you have decided

What actually migrates.

What you have What happens Why
Pages Rebuild Made again in Webflow. The old version is a reference rather than something that can be imported. React components do not transfer. The visual direction does.
Content Depends Not answerable in general. Which one it is turns on your plan, your export or a decision nobody has made yet. MDX, local content and headless CMS entries map into Webflow CMS where that is the right home. Frontmatter and ordinary prose transform cleanly; an imported React component sitting inside a body does not, and each one is a decision about whether it becomes a Webflow component, an embed, or something the page stops doing.
Server and API behavior Depends Not answerable in general. Which one it is turns on your plan, your export or a decision nobody has made yet. One route at a time. Anything reading a database, generating metadata at request time or running middleware before the page is sent either stays with the application or moves to a service Webflow can call.
Auth and gated areas Depends Not answerable in general. Which one it is turns on your plan, your export or a decision nobody has made yet. Usually the clearest reason part of the site stays in Next.js rather than moving at all.
URLs Reconfigure The same thing, set up again. Nothing is recreated, but it has to be pointed at the new site by hand. Deliberate public routes are kept wherever that is practical, because the paths were chosen on purpose to begin with.

Before you budget it

Where this migration gets complicated.

  1. 01

    Anything happening on the server has to find a new home

    API routes, server components, middleware and anything reading a database before the page is sent. Webflow sends the same page to everyone, so each of these becomes a service, a client-side call, or a reason not to move that page.

  2. 02

    Authentication is the usual blocker

    A logged-in area is not a Webflow feature. If real accounts are involved, the honest architecture is usually the marketing site on Webflow and the application staying where it is.

How it runs

How the migration works.

  1. 01

    Plan

    Which routes are marketing, which are product, what server behavior each one depends on, and what becomes a Webflow page, a collection or a component.

  2. 02

    Build

    The marketing surface rebuilt in Webflow while the application carries on serving traffic.

  3. 03

    Migrate

    Editorial content and assets moved across and checked against the source, public routes preserved, and the boundary between Webflow and the application made explicit.

  4. 04

    Launch

    Forms to the record, product handoffs, analytics, every route and every breakpoint. Then the marketing surface moves without the application noticing. Typically 3–4 weeks.

What you are buying

What is included.

  • Design rebuild

    Rebuilt directly against the existing site.

  • Responsive development

    Desktop, tablet and mobile, built and checked.

  • CMS architecture

    Collections and fields mapped before build.

  • Content migration

    Migrated and checked against the source.

  • Asset migration

    Collected, compressed and rehosted.

  • Forms and integrations

    Tested through to the final record.

  • Redirects

    Changed URLs mapped directly to replacements.

  • Metadata and canonicals

    Preserved wherever possible.

  • Search footprint preservation

    URLs inventoried before and checked after.

  • Pre-launch QA

    Forms, templates and old URLs verified.

  • Post-launch support

    One week of indexing and traffic checks included.

Search visibility can move during a migration. The goal is to preserve what search engines already understand, and to catch what changed quickly after launch.

Other migrations

Coming from somewhere else?

Reach out and see if we are a good fit.

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Currently booking two to four weeks out.